Carolyn Dew Carolyn Dew

UX design and research in the civic space

SALSAtlanta website design

Brief

SALSAtlanta hosts one of the biggest Cuban dance festivals within the U.S. every year. For the 2013 festival, the organizers were able to book one of the biggest names in Cuban music currently—Alexander Abreu y Havana D'Primera. I volunteered to help redesign the event webpage to communicate the significance of the headline act and drive ticket sales.

What I Did

Within a tight timeline, I reorganized the site’s content into wireframes and reviewed those with the conference organizer. From those wireframes I developed designs and provided HTML and CSS for each page of the site.

SALSA Atlanta website design
SALSAtlanta 10.3 Website Design
SALSA Atlanta wireframe
SALSAtlanta 10.3 homepage wireframe

Key Tools and Deliverables

  • visual design
  • wireframes
  • front-end development (HTML & CSS)

Results

Feedback from the organizers as well and attendees on the website design was overwhelmingly positive.