Bloomington Argentine Tango Association (BATO) sidewalk sign
BATO—a small, nonprofit dance organization—needed a lightweight sign to use outside a community space they rented once a week to host their classes. Since their schedule may change from time to time, they needed a way to easily update the information on the sign at minimal expense.
I created the design using deep colors and strong diagonal lines inspired by those formed by tango dancers. Changing information can be filled in with chalk markers (indicated in green). Several levels of visual hierarchy allow passers-by to grasp the message of the sign in a glimpse, while providing important details to anyone interested.